MACDC asked Vern Associates to prepare a publications program for a statewide conference that launched a two-year goals program for the organization.
Concept
A unifying graphic program was needed to sew the disparate pieces together. We developed six logos-one for each of the client's goals-from royalty-free artwork. Another cost-saving concept entailed creation of a four-color letterhead that the client uses to issue specifically targeted mailings, saving them from printing more generic pieces.
Design & Content
The annual report was the centerpiece of a marketing and information program that includes fliers, handouts, banners, and numerous mail pieces. The banners' bright colors and crisp, lively logo figures echoed the vibrant proceedings and presentations on the stage, while the same figures, when used in the print program, convey the variety and reach of the work of the client's constituency.
The Result
Engaging, informative publications that contributed to the celebratory air of the conference, provided a visual unity to its publications, and supply long-lasting marketing and documentary pieces that help further MACDC's goals.