One of the central elements of the major, six-venue Enterprising Women exhibition, was this substantial illustrated book, which is both an extension of the museum visit and a stand-alone scholarly study of American women entrepreneurs over the past two and a half centuries.

To frame this project, we needed to address a variety of tastes and opinions: both the show's visitors and readers who encounter the book with no experience of its exhibition component; readers who appreciate the expository potential of images and those for whom book illustration is anathema; professors, students, and nonspecialist trade-book buyers.

To meet the challenge of finding the best way to present a great deal of significant information to the broadest possible audience, we created a design that incorporates duotone images, sidebars, and timelines, all of which can provide useful reference points that never distract readers already conversant with the material.

What We Did:

Complete editorial work (copy editing, proofreading, text management, and index compilation)
Full design program (cover and interior)
Type composition
Collaboration with printer duotone images
Press approval